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November 27, 2018

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Building a Path to Predictive Analytics with Your Data and Big Squid.

What will your business intelligence investment look like in 2018?  Does it incorporate machine learning and predictive analytics? Does it drive new insights and compel better decisions?  Will you be able to build upon your view of the business


November 27, 2018

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Kraken, Predictive Analytics, and Machine Learning on Popular Podcast.

Big Squid’s Nick Magnuson was a guest on the popular DM Radio Podcast and had the opportunity to talk about some of the ways Big Squid, through their Kraken platform, is revolutionizing the Machine Learning and Predictive Analytics industries.


October 16, 2018

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Struggling to hire a data scientist? Perhaps you don't need to!

It's very likely that the company you work for is looking to hire a data scientist. I am sure the search is difficult if not impossible. Demand for this new (and yet surprisingly well-established) role has pushed salaries up beyond many budgets.


September 05, 2018

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A Conversation About Machine Learning

Chris Wintermeyer of Big Squid spoke with Kraken customer evangelist Jennah Crotts of the University of Southern California (USC) about the challenges of predicting student enrollment and attrition and the vital role of machine learning. 


August 27, 2018

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Time in Machine Learning

Phrasing business questions properly for data science may be tricky. Incorporating time into the way questions are posed is a helpful way to get precise about business metrics.


March 27, 2018

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Accelerate your Data Value Journey with Automated Machine Learning

Companies that are serious about getting real value out of their data make substantial investments in analytics. A standard data and analytics solution typically involves three components:


March 21, 2018

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Big Squid at Domopalooza 2018

Last week, Big Squid sponsored, presented, attended, held nearly 100 custom Data Science Labs in the co-hosted Domo Brilliance Bar and officially released our new Machine Learning platform, Kraken, at Domopalooza 2018! Suffice it to say it was


October 23, 2017

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Why do employees leave?

No matter what industry you compete in, what size or how long your organization has been around, losing quality employees is just bad for business. The costs associated with finding, hiring, and training new employees can be substantial. Employee


October 09, 2017

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How Likely are your Customers to Repurchase your Products or Services?

In a nutshell, repurchase propensity is the likelihood that a customer will purchase another product from you sometime in the future. This metric is critical for any business to understand if they have interest in driving consistent revenue. That


February 15, 2017

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Keys to Approaching Predictive Analytics

Success in building a predictive model often hinges on your data.  A central element of the data concerns how it, and the resulting prediction, is framed around the business challenge - the outcome you’re interested in forecasting.  As we apply


February 01, 2017

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Card Building Best Practices

“Don’t Make Me Think”

Those familiar with user experience design in the web application development context, might have heard the phrase “don’t make me think” coined by Steve Krug. This framework calls for usability and simplicity to be at the


January 24, 2017

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4 Things Your Business Intelligence Solution is Missing

In recent years, organizations of all sizes are looking for more effective ways to proactively identify and monitor business trends and adapt accordingly in a timely manner. This is the heart and soul of Business Intelligence or BI.


November 01, 2016

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4 Myths About Predictive Analytics


October 20, 2016

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Domo Dashboards: Must-Have Best Practices


October 19, 2016

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Domo Card Building: When to Beast Mode


October 13, 2016

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5 Domo Data Visualizations Every CEO Needs

A robust dashboard can be invaluable to a CEO if it’s created with actionable insights in mind.

Big Squid has presented hundreds of dashboard solutions to CEOs from all kinds of organizations, and yes, there is a general unifying theme to their


October 11, 2016

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Domo Data Flows: Leveraging the Full Power of Domo


October 07, 2016

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3 Must-Haves for Connecting Your Google Analytics to Domo


October 06, 2016

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Business Intelligence vs. Predictive Analytics


August 09, 2016

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5 Steps for a Successful Domo Engagement

It could be said that in every process there is another equal and defining process. Each process then evolves, creating more chutes and ladders than can be found in the infamous children’s board game.


May 10, 2016

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Data-Driven Habit Transformations

We often hear about examples of how organizations are able to transform using insights from their data, but individuals can also benefit from data collection and analytics in their lives.


May 02, 2016

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Simplifying Cross Channel Attribution

Cross Channel Attribution has been the “talk” for quite a while now, but even today, it's still an area where many marketers are reluctant to do more than just dip their toes in the water, which is understandable given the complexities of it.


April 26, 2016

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What is Predictive Analytics?

"Information is the oil of the 21st century, and analytics is the combustion engine."


April 25, 2016

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4 Ways We Use "Big Data" In Our Everyday Lives

We see so much information written about "Big Data" and all the complexity that goes into it. Reading countless articles on the subject can cause someone's eyes to glaze over, and we sometimes lose touch of the idea that all this data can be used


March 02, 2016

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Changing to a Data-Driven Culture

As many companies attempt to take advantage of the availability of data, they tend to run into one age-old problem: culture.


October 29, 2015

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Revisiting Old Data


October 27, 2015

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The Importance of A Consistent NAP


October 22, 2015

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Does Good Data Governance Matter?


October 08, 2015

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Bad Robot!


October 01, 2015

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Time to Go Native

Native advertising is not necessarily new, but the recent launch of Yahoo Gemini has brought it back into the spotlight. What exactly is native advertising? It is so much more than just the latest industry buzzword. In simple terms, native


September 29, 2015

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Data Visualization vs. Traditional Reporting

"Big Data" is a popular term that's thrown around in today's corporate world. With so much data available, it's becoming increasingly difficult to effectively digest or interpret that data, in order to make any business decisions. To assist in


September 24, 2015

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HELLO My Name Is : (Insert Data Here)

By now you could probably call 2015 the Year of Personal Data. No more of this Big Data stuff, nope, the internet wants to talk to you specifically. Marketers, as a whole, have eagerly jumped to capture all those cookies and find the best


September 08, 2015

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Correlation vs. Causation

Identifying the relationship between data points is relatively simple. But, just because a relationship exists between the data points, that does not mean that one data point or event caused the other. In order to derive value from your data,


September 04, 2015

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Data Visualization - Look at More Than Numbers

Data visualization is exactly what it sounds like—presenting data in a graphic format. It allows us to easily understand and interpret data, without having to do tedious numerical analysis, and trying to decode a huge report. Details do matter,


May 19, 2015

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Don't Drown in Data (or Drive Your Car by Staring at Your Dashboard)

Do you drive your car while staring at the speedometer? What about the fuel gauge?

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