What will your business intelligence investment look like in 2018? Does it incorporate machine learning and predictive analytics? Does it drive new insights and compel better decisions? Will you be able to build upon your view of the business
November 27, 2018View Post
Big Squid’s Nick Magnuson was a guest on the popular DM Radio Podcast and had the opportunity to talk about some of the ways Big Squid, through their Kraken platform, is revolutionizing the Machine Learning and Predictive Analytics industries.
October 16, 2018View Post
It's very likely that the company you work for is looking to hire a data scientist. I am sure the search is difficult if not impossible. Demand for this new (and yet surprisingly well-established) role has pushed salaries up beyond many budgets.
September 05, 2018View Post
Chris Wintermeyer of Big Squid spoke with Kraken customer evangelist Jennah Crotts of the University of Southern California (USC) about the challenges of predicting student enrollment and attrition and the vital role of machine learning.
August 27, 2018View Post
Phrasing business questions properly for data science may be tricky. Incorporating time into the way questions are posed is a helpful way to get precise about business metrics.
March 27, 2018View Post
Companies that are serious about getting real value out of their data make substantial investments in analytics. A standard data and analytics solution typically involves three components:
March 21, 2018View Post
Last week, Big Squid sponsored, presented, attended, held nearly 100 custom Data Science Labs in the co-hosted Domo Brilliance Bar and officially released our new Machine Learning platform, Kraken, at Domopalooza 2018! Suffice it to say it was
October 23, 2017View Post
No matter what industry you compete in, what size or how long your organization has been around, losing quality employees is just bad for business. The costs associated with finding, hiring, and training new employees can be substantial. Employee
October 09, 2017View Post
February 15, 2017View Post
Success in building a predictive model often hinges on your data. A central element of the data concerns how it, and the resulting prediction, is framed around the business challenge - the outcome you’re interested in forecasting. As we apply
February 01, 2017View Post
“Don’t Make Me Think”
Those familiar with user experience design in the web application development context, might have heard the phrase “don’t make me think” coined by Steve Krug. This framework calls for usability and simplicity to be at the
January 24, 2017View Post
In recent years, organizations of all sizes are looking for more effective ways to proactively identify and monitor business trends and adapt accordingly in a timely manner. This is the heart and soul of Business Intelligence or BI.
October 13, 2016View Post
A robust dashboard can be invaluable to a CEO if it’s created with actionable insights in mind.
Big Squid has presented hundreds of dashboard solutions to CEOs from all kinds of organizations, and yes, there is a general unifying theme to their
October 11, 2016View Post
October 07, 2016View Post
August 09, 2016View Post
It could be said that in every process there is another equal and defining process. Each process then evolves, creating more chutes and ladders than can be found in the infamous children’s board game.
May 10, 2016View Post
We often hear about examples of how organizations are able to transform using insights from their data, but individuals can also benefit from data collection and analytics in their lives.
May 02, 2016View Post
Cross Channel Attribution has been the “talk” for quite a while now, but even today, it's still an area where many marketers are reluctant to do more than just dip their toes in the water, which is understandable given the complexities of it.
April 26, 2016View Post
"Information is the oil of the 21st century, and analytics is the combustion engine."
April 25, 2016View Post
We see so much information written about "Big Data" and all the complexity that goes into it. Reading countless articles on the subject can cause someone's eyes to glaze over, and we sometimes lose touch of the idea that all this data can be used
March 02, 2016View Post
As many companies attempt to take advantage of the availability of data, they tend to run into one age-old problem: culture.
October 01, 2015View Post
Native advertising is not necessarily new, but the recent launch of Yahoo Gemini has brought it back into the spotlight. What exactly is native advertising? It is so much more than just the latest industry buzzword. In simple terms, native
September 29, 2015View Post
"Big Data" is a popular term that's thrown around in today's corporate world. With so much data available, it's becoming increasingly difficult to effectively digest or interpret that data, in order to make any business decisions. To assist in
September 24, 2015View Post
By now you could probably call 2015 the Year of Personal Data. No more of this Big Data stuff, nope, the internet wants to talk to you specifically. Marketers, as a whole, have eagerly jumped to capture all those cookies and find the best
September 08, 2015View Post
Identifying the relationship between data points is relatively simple. But, just because a relationship exists between the data points, that does not mean that one data point or event caused the other. In order to derive value from your data,
September 04, 2015View Post
Data visualization is exactly what it sounds like—presenting data in a graphic format. It allows us to easily understand and interpret data, without having to do tedious numerical analysis, and trying to decode a huge report. Details do matter,
May 19, 2015View Post
Do you drive your car while staring at the speedometer? What about the fuel gauge?