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Big Squid at Domopalooza 2018

Wednesday, March 21, 2018

Last week, Big Squid sponsored, presented, attended, held nearly 100 custom Data Science Labs in the co-hosted Domo Brilliance Bar and officially released our new Machine Learning platform, Kraken, at Domopalooza 2018! Suffice it to say it was quite a week!

As in years past, Domopalooza did not disappoint. Tuesday afternoon kicked off the conference with Partner Summit for Domo’s Partner Program where Big Squid received Domo’s Innovative Partner of the Year award followed by the Welcome Reception and ending with the Welcome Party.  And that was just the beginning …



Wednesday’s General Session opened with an impressive dance performance by The Kinjaz where Josh James shocked the audience by revealing himself as the lead Sensei dancer! In case you missed it - check out their Facebook page where you can watch it



From there it moved onto incredible keynote speakers and awesome breakout sessions.

Big Squid’s own Nick Magnuson, VP of Product lead the “From MajorDomo to Citizen Data Scientist” session with UHG (United Health Group). A few highlights from this great breakout included their uses of Kraken, (Big Squid's Machine Learning and Predictive Analytics platform) - with emphasis on the grand vision and the ability to iterate on machine learning and advanced analytics problems using Kraken, without needing to hire an extensive and expensive data science team. Enabling their data analysts to become Citizen Data Scientists while allowing their Data Scientists to scale across the organization.

UHG also spoke about how they leverage Kraken to predict which employees are most likely to voluntarily leave, and how they then take it one step further to being “prescriptive” by building “what if” scenarios within the platform that highlight the effect on voluntary termination if UHG systematically invests in "up-leveling" managers' leadership abilities. Further, they explained how if the organization has limited resources to invest in this, then what areas of business should they turn to garner the greatest reductions in their expected termination rates.


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Our social feeds were busy with the buzz of our breakout session, the announcement of Kraken and quotes from our customers also leading their own breakout and customer sessions. A few of our favorites came from Jennah Crotts, Asst Director Admissions Operations & Strategy at USC (University of Southern California), who was quoted: 




Bill Schmarzo (CTO, Dell EMC Global Services Big Data Practice and recently named to Big Squid's Data Science Advisory Board) tweeted: 




During one of the Keynotes, Simone Knight (VP, Marketing Strategy and Media Intelligence, Univision), was asked what the "next big thing" that she and her team are working on.  She responded, "Machine Learning and Predictive Analytics with Big Squid!"

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Meanwhile, the rest of the team’s schedule was packed solid with Data Science Labs held at Domo and Big Squid hosted Brilliance Bar. If you weren’t able to schedule a Lab at DP18, don’t worry, it’s not too late! Click here to schedule one with our team. 

Each day wound down (but c'mon really, they were really just getting started) with a pre-concert party in the Partner Pavilion, followed by the Domopalooza Party and concerts featuring epic performances by Nicole Scherzinger, Pitbull, Capital Cities and NE-YO; with each night finally wrapping with an awesome Domo sponsored Afterparty.

With our third Domopalooza under our belts, our team is looking forward to catching our breath, speaking to you all again for your post-Data Science Lab follow up or to schedule your Lab if you missed it.

We would like to thank Domo for putting on a 'palooza that was beyond what we were expecting - with a thanks to Geoff Hymas and Richard Dunn.  We are already looking forward to next year!




Melissa Kirkeide

Written by Melissa Kirkeide

Melissa earned her MBA in Marketing from Loyola University Chicago in 2006. She spent five years in the finance industry at Northern Trust then nearly a decade on the sales side of SaaS with companies like Yahoo! & Omniture (bought by Adobe). Melissa loves animals, coin collecting, and lives with her husband in Chicago

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