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September 29, 2015

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Data Visualization vs. Traditional Reporting

"Big Data" is a popular term that's thrown around in today's corporate world. With so much data available, it's becoming increasingly difficult to effectively digest or interpret that data, in order to make any business decisions. To assist in


September 24, 2015

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HELLO My Name Is : (Insert Data Here)

By now you could probably call 2015 the Year of Personal Data. No more of this Big Data stuff, nope, the internet wants to talk to you specifically. Marketers, as a whole, have eagerly jumped to capture all those cookies and find the best


September 22, 2015

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Common Web Design Mistakes Even Professionals Make

In the modern era, when consumers want to learn more about a particular business, product, or service, they instinctively go online. What does that mean? Your website is like the front door to your business, so it may very well be the very


September 17, 2015

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Why Your Content Doesn't Click With Your Audience

You know, by now, that getting on social media is not an easy venture. You may have gotten yourself into a groove after much trial and error, but are still not seeing any results. Why are people not engaging in lively discussion about your


September 15, 2015

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Fantasy SEO

Fantasy football season is upon us!  A lot of us here at Big Squid are pretty hardcore players.  In fact, last week we formed our own in-house league, and had a draft on location. 


September 10, 2015

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4 Red-Hot Reputation Management Tips

Reputation management is no cakewalk, and if left ignored, a bad online reputation can come back to haunt you like your middle school yearbook pictures. Or is that just me?


September 08, 2015

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Correlation vs. Causation

Identifying the relationship between data points is relatively simple. But, just because a relationship exists between the data points, that does not mean that one data point or event caused the other. In order to derive value from your data,


September 04, 2015

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Data Visualization - Look at More Than Numbers

Data visualization is exactly what it sounds like—presenting data in a graphic format. It allows us to easily understand and interpret data, without having to do tedious numerical analysis, and trying to decode a huge report. Details do matter,


September 03, 2015

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20 Essential Keyboard Shortcuts for Photoshop

A lot of people ask me why I never use a mouse when I design. Well, I’ll tell you my secret. Keyboard shortcuts. (not to mention, the track pad on Mac is so intuitive, how could I ever go back to a mouse?). I’ve slowly but surely built up a


September 01, 2015

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Amazon's Newest Feature: Text Ads

Did you know that Amazon is not only one of the top search engines, but that it also serves ads? These ads are not just affiliates, but they are actual ads that are served based on the searches that you have conducted. Sellers are able to

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